If you’ve been listening to this show even intermittently over the past several years, you’re probably already aware that starting a sake brewery from scratch in Japan is, and has been for decades, a gargantuan task. However, in recent years, the number of young entrepreneurs navigating regulatory loopholes in order craft sake themselves in a manner that fulfills a dream…

We’re somewhat at a loss for words.When we first began Sake On Air back in October of 2018 it was by no means a given that we would wind up putting 100 episodes about sake and shochu out into the world.Ambition, intertwined with ongoing effort to make a sake-centric podcast a reality was actually years in the making prior to…

Last week we brought you the first session from Sake Future Summit 2022 in a nice, easy-to-digest podcast package. (Videos from across the two weekends are, of course, still available for your viewing pleasure). This week we’re continuing that trend and bringing you another very special session that specifically examined the current and possible future state of the U.S. sake…

Back in January across two weekends, the Japan Sake and Shochu Makers Association hosted the second iteration of the Sake Future Summit. (The first was held back in 2020). For those that missed it, now is as good of a time as ever to catch up!There were a handful of sessions conducted in Japanese (with English subtitles) that will require…

In last week’s episode I interviewed Elliot Faber of Sake Central in Hong Kong If you missed that conversation, I encourage you to hit pause, go back, and check that out.We had a very lengthy conversation, some of which wound up on the cutting room floor.There was one topic, however, that after cutting it from the initial interview, after going…

Summarizing the work of Elliot Faber is a challenge. Often simply introduced as “Sake Samurai”, a title bestowed in 2016, which added him to the ranks of the select and deserving few to carry the title, ever since he catapulted onto the global sake scene as beverage director spearheading an inspiring sake program at Hong Kong’s now renowned Yardbird in…

Sparkling sake is on the rise. A style that was often served and enjoyed as an exciting and curious anomaly only a few years ago has become a staple in the lineup of sake breweries all across Japan. While more and more breweries enter new products into the increasingly crowded market every year, a handful of breweries have committed a…

It is not so uncommon these days to come across non-Japanese sake brewers, indeed we have featured many on this show, but in the case of this week’s guest, sake is quite literally in his family’s DNA. Having been raised in the US, George Briant Inoue Parsons is now preparing to take over from his uncle to run Inoue Shuzo,…

For Paul Willenberg – aka “Namazake Paul”– namazake is a unique exploration into the seasonality of sake.Based in Portland, Oregon, Paul has been lovingly cultivating what’s become arguably the most prolific source for unpasteurized sake (namazake) in the U.S. Due to namazake being primarily available only as seasonal, limited releases, along with the logistical challenges (and costs) associated with bringing…

“My life in Kyoto is my life in sake.”Those few words from this week’s guest, Sake Concierge Takashi “Umio” Eguchi, rather appropriately and succinctly sum up why it is we were so excited to have him join us to explore such an iconic sake region.Author of the excellent tasting notes for The Japanese Sake Bible, host of his insightful YouTube…

As much as this week’s episode is informative, it’s also a bit of a celebration.Simone Maynard (aka: Sake Mistress) has been a dedicated, hard-working evangelist spreading the good word of sake in her native home of Australia for years. That was until the spring of 2020 sent any and all opportunity to congregate around a bottle of nihonshu to a…

We’re continuing on our Sake Travel series this week with a visit to the city of Niigata. While the entire prefecture of Niigata is littered with fantastic sake destinations, we’ve decided to narrow the scope just a bit and save our explorations into the greater region for another day. That being said, we’ve dabbled in Nagaoka and Sado Island as…

For this third installment of our Sake Travel Series, we’re heading north – way north!More commonly associated with some of the best skiing and snowboarding on the planet, extravagant snow festivals, expansive landscapes unlike anywhere else in Japan, and a wholly unique and celebrated culture rooted in the livelihood of the Ainu people spanning centuries, it’s fair to say that…

In August we gave you a taste of our new Sake Travel series, which we’ll be returning to again here shortly.This week, however, we’ve got the first in what will be another new ongoing series: Unfiltered.New things are happening all the time in and around the sake and shochu industries that are noteworthy and impactful. As individuals living-with-sake, we’re also…

In case you missed it, last week we kicked off a new mini-series in Osaka. This week, together with hosts John Gauntner, Rebekah Wilson-Lye, and Chris Hughes, we’re off to Nagano!Despite being Japan’s only entirely landlocked prefecture, sharing a border with 8 different prefectures gives the region with 2nd most breweries in Japan some wild diversity. Being a rather short…